A New Electrolyte Replacement Breakthrough:

by Leave a Comment

Rapid Sodium Replacement is Critical to a Smart Hydration Plan

I’m so excited to announce a new solution to the age-old problem of sodium replacement in training/racing. It’s called BOA (Blast of Optimized Actives) ENDURE.

BOA ENDURE is a fast-acting, convenient, concentrated sodium replacement for athletes in training and competition to delay the onset of fatigue by delaying dehydration. 

BOA uses a novel system whereby oxygen is the compressed air that forces BOA’s unique mixture through a small valve – so that the molecules are atomized and then powerfully blasted into the mouth.

You simply spray it in your mouth, what the company calls a “BLAST,” thoroughly coating the inside of your mouth and wait about 8-10 seconds to drink or swallow. One serving is a 2-second, continuous spray that delivers 150mg of sodium. 

This is where it gets good! Instead of going through the gastrointestinal (GI) tract for delayed, partial absorption, BOA is rapidly absorbed into the bloodstream up to ten times faster, so fluids consumed from the athlete’s hydration strategy can get pulled into the cells faster, therefore, delaying a decline in performance.

[Read more…]

Protein for Endurance Athletes – Quantity, Timing, and Sources Explained

by

It’s true that endurance athletes require more protein than their sedentary counterparts. And while many athletes meet or exceed the recommended daily protein requirement, they may not be distributing their protein intake appropriately. Consuming too much protein can be as risky as not having enough. Excess protein increases the production of ammonia (as a waste product), which the body eliminates via urine and sweat. As a result, ridding the body of ammonia requires adequate hydration to process the waste. Alternatively, inadequate protein intake can negatively affect the formation of hormones and enzymes and hinder muscle recovery/repair post workout.

[Read more…]

The Healthy, Balanced Athlete

by

Endurance athletes spend hours training, and there are benefits to being fit: a lower resting heart rate, lower blood pressure, better sleep quality, and a calmer mind. But sadly, the ability to eat whatever you want without impacting your performance and body composition isn’t one of these perks. Before you reach for the cookie jar, read on for tips to make a balanced diet for athletes easier.

[Read more…]

National Eating Disorders Awareness Week

by

It’s the elephant in the room, or in some cases goes undiagnosed or misdiagnosed – for way too long. But, it is real and it is dangerous. The sad truth is that it affects all ages, male and female (although more female), and especially in sports such as gymnastics, running, bodybuilding, endurance sports, and wrestling all which place an emphasis on the athlete’s appearance, size, weight and diet.

[Read more…]

Contact