Rapid Sodium Replacement is Critical to a Smart Hydration Plan
I’m so excited to announce a new solution to the age-old problem of sodium replacement in training/racing. It’s called BOA (Blast of Optimized Actives) ENDURE.
BOA ENDURE is a fast-acting, convenient, concentrated sodium replacement for athletes in training and competition to delay the onset of fatigue by delaying dehydration.
BOA uses a novel system whereby oxygen is the compressed air that forces BOA’s unique mixture through a small valve – so that the molecules are atomized and then powerfully blasted into the mouth.
You simply spray it in your mouth, what the company calls a “BLAST,” thoroughly coating the inside of your mouth and wait about 8-10 seconds to drink or swallow. One serving is a 2-second, continuous spray that delivers 150mg of sodium.
This is where it gets good! Instead of going through the gastrointestinal (GI) tract for delayed, partial absorption, BOA is rapidly absorbed into the bloodstream up to ten times faster, so fluids consumed from the athlete’s hydration strategy can get pulled into the cells faster, therefore, delaying a decline in performance.[Read more…]